Designed by an orthopedic surgeon. Worn by Taylor Swift. Recommended by top physicians from America’s leading hospitals.
“The posture bra that’s gone viral, and for good reason. Built by an orthopedic surgeon, backed by real science.”
“An award-winning solution for better posture that actually trains your muscles to self-correct over time.”
“Built for pro athletes and desk workers alike: an everyday wearable that reduces pain, improves alignment, and helps you breathe and move better over time.”
You sit at a desk all day. You hunch over your phone. You carry stress in your shoulders without realizing it. Over 80% of Americans will deal with neck and back pain in their lifetime, and most of it starts with posture.
The cost is staggering: more than $100 billion spent every year just to diagnose and manage back and neck pain. Doctors’ visits, imaging, medications, injections, all treating symptoms while the root cause goes unaddressed.
You can’t just “sit up straight” and fix years of muscle memory. Your muscles have adapted to the wrong position. They need to be retrained. That’s exactly what the Power Bra was designed to do.
When TIME Magazine photographed Taylor Swift training for her record-breaking Eras Tour, she was wearing the Power Bra. This isn’t about celebrity endorsements. It’s about what the people who know the human body best actually recommend.
Dr. Answorth Allen has been wearing Forme since 2020. His patients, including professional athletes, wear it for recovery, travel, and sleep.
Dr. Chris Dodson recommends it for the same reason: “It trains your muscles to hold themselves there.”
Vice Chair of Orthopedics, HSS
Team Physician — NY Knicks & Team USA Basketball
Head of Orthopedics, Vincera Institute
Orthopedic Surgeon — Philadelphia Eagles
Chiropractors adjust your spine, but the fix wears off in hours. At $75–200 per session, a typical treatment plan runs hundreds — even thousands — of dollars a year. And the moment you stop going? You’re right back where you started.
Conventional posture braces and straps force your body into position from the outside. Your muscles don’t have to do anything, so over time, they actually weaken and atrophy. You’re not activating your muscles. You’re teaching them to shut off.
The Power Bra takes a fundamentally different approach. It trains your muscles to hold good posture on their own, building durability and driving real, long-term behavioral change. It’s designed to complement physical therapy, not replace it.
Take off a posture brace, and you’re back to square one. Worse, your muscles may have actually weakened from relying on external support all day.
The Power Bra works differently. It uses patented Muscle Memory Technology™ to give your muscles gentle cues that train them to hold proper alignment on their own. Think of it as a coach, not a crutch.
Women report real, visible changes within weeks: better breathing, standing taller, and a confidence they can feel the moment they walk into a room.
The Power Bra is patented and FDA-registered, held to the same standards as knee braces and blood pressure monitors. That means your HSA or FSA account can cover it.
But here’s what sets it apart: it doesn’t look or feel like a medical device. Wire-free. Sensor-free. 10 colors. Sizes XS to 3XL. Women wear it to the gym, the office, on flights, at home, and to bed.
This is where function meets fashion: real posture correction in a bra you’ll actually want to wear every day. Designed to move with your life, not hold you back. Look good. Feel good. Stand taller.
“I’ve spent thousands on chiropractors over the years. This bra has done more for my posture in 3 weeks than all of that combined. I wear it every single day.”
“I bought a posture brace off Amazon last year and it did nothing. The Power Bra is the complete opposite. Comfortable enough to sleep in, and I can actually feel my posture improving.”
“I was skeptical. I’ve tried everything. But this actually feels like a normal bra and I stand taller without thinking about it. My husband noticed before I did.”
The Power Bra® is our original best-selling smart self-correcting posture bra with real time posture muscle training. It has built-in intelligent construct with fashion-forward design engineered to strengthen your posture, improve your recovery, and elevate your everyday lifestyle and wellness.
Created by an orthopedic surgeon. Recommended by physicians from America’s leading hospitals.
Trusted by women across the country. 8 industry awards and counting.
FDA-registered and eligible for health spending accounts. An investment in your long-term health.