Forme

5 Reasons the Collagen Power Bra® Supports Your Posture and Cares for Your Skin

Designed by an orthopedic surgeon. Made with CollagenTech™ fabric that cares for your skin too. Recommended by top physicians from America's leading hospitals.

  • 500,000+ Bras Sold
  • Verified Reviews
  • 8 Industry Awards
Check Availability
Woman wearing the Forme Collagen Power Bra
  • “The posture bra that's gone viral, and for good reason. Built by an orthopedic surgeon, backed by real science.”
  • “An award-winning solution for better posture that actually trains your muscles to self-correct over time.”

    2025 Self-Care Award Winner

  • “Built for pro athletes and desk workers alike: an everyday wearable that reduces pain, improves alignment, and helps you breathe and move better over time.”
Forme Collagen Power Bra back panel technology

1. Your Body Wasn't Designed for the Way You Live

You sit at a desk all day. You hunch over your phone. You carry stress in your shoulders without realizing it. Over 80% of Americans will deal with neck and back pain in their lifetime, and most of it starts with posture. More than $100 billion a year goes to diagnosing and managing it.

You can't just “sit up straight.” Your muscles have adapted to the wrong position and need to be retrained. That's what the Collagen Power Bra® was built to do.

Over 80% of Americans will experience neck and back pain in their lifetime. Poor posture is the #1 cause you can actually fix.

Taylor Swift training for the Eras Tour in the Power Bra, as featured in TIME Magazine, next to two orthopedic surgeons who recommend Forme
As Featured in TIME
Taylor Swift training in the Power Bra during Eras Tour rehearsals

2. Same Posture Tech Taylor Swift Trained In. Backed by Surgeons.

When TIME Magazine photographed Taylor Swift training for her record-breaking Eras Tour, she was wearing the Forme Power Bra. The Collagen Power Bra® is built on the same patented posture technology. Dr. Answorth Allen has been wearing Forme since 2020, and his patients, including professional athletes, wear it for recovery, travel, and sleep.

Dr. Chris Dodson recommends it for the same reason: “It trains your muscles to hold themselves there.”

These aren't influencers. They're surgeons who stake their reputations on what they recommend.

Dr. Answorth Allen
Dr. Answorth Allen, MDVice Chair of Orthopedics, HSSTeam Physician, NY Knicks & Team USA Basketball
Dr. Chris Dodson
Dr. Chris Dodson, MDHead of Orthopedics, Vincera InstituteOrthopedic Surgeon, Philadelphia Eagles
Forme Collagen Power Bra side view

3. Smarter Than Chiropractors, Braces, and Straps

Chiropractors adjust your spine, but the fix wears off in hours, and you're back where you started when you stop going. Posture braces and straps push your body into position from the outside, so your muscles have nothing to do and can weaken over time.

The Collagen Power Bra® works with your neuromuscular system instead, so posture improves through use, not effort. It's designed to complement physical therapy, not replace it.

Braces make your muscles rely on them. This trains your muscles to hold good posture on their own.

Forme Collagen Power Bra

Collagen Power Bra®

$228
Check Availability

4. Your Posture Improves, Even After You Take It Off

Take off a posture brace and you're back to square one, and your muscles may have weakened from leaning on outside support all day. The Collagen Power Bra® uses patented Muscle Memory Technology™ with 6 tension fabrics and 8 double-layered panels to cue the muscles that hold you upright, so good posture becomes automatic.

Women report better breathing, standing taller, and a confidence they can feel within weeks.

Not a crutch. A trainer. Your muscles learn to hold good posture and keep it.

Woman in Forme Collagen Power Bra, active lifestyle

5. Posture Support That Cares for Your Skin Too

The Collagen Power Bra® is the first posture bra made with CollagenTech™ fabric: soft, skin-friendly, UV-protective, with anti-irritant fibers that keep skin fresh and comfortable all day. Extra elasticity contours to your body for a fuller, more lifted look. It's patented, FDA-registered, and HSA or FSA eligible.

Wire-free. Sensor-free. 4 colors. Sizes XS to 3XL. Wear it to the gym, the office, on flights, at home, and to bed.

CollagenTech™ fabric. Patented posture tech. HSA/FSA eligible. Skin care and back care in one bra.

Why 500,000+ Women Trust Forme®

Forme Collagen Power Bra

Collagen Power Bra®

$228

The Collagen Power Bra® is the first posture bra that cares for your skin too. Patented posture technology and CollagenTech™ fabric give you back support and a fuller, more lifted shape in one piece, soft and comfortable from morning meetings to evening workouts.

  • FDA Registered
  • HSA / FSA Eligible
  • Posture Correction
  • Pain Reduction
  • CollagenTech™ Fabric
Check Availability
  • Secure Checkout

Why 500,000+ Women Choose Forme®


  • Surgeon-Designed

    Created by an orthopedic surgeon. Recommended by physicians from America's leading hospitals.

  • 500,000+ Sold

    Trusted by women across the country. 8 industry awards and counting.

  • HSA / FSA Eligible

    FDA-registered and eligible for health spending accounts. An investment in your long-term health.

Real reviews from real customers